Playbooks, not prompts.

Step-by-step media-buying skills your agent follows — audits, launches, optimizations, reports. Collected from the best, verified by Adcore.

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Works wherever your agent lives. Claude, ChatGPT, Cursor, VS Code and Windsurf

Featured Skills

/campaign-plan Q4 launch for a B2B SaaS productBuilding objectives, audience and messaging pillars...Mapping channels and a 6-week content calendar...Campaign brief ready - 6 weeks, 4 channels, 5 KPIs

Launch

Campaign Plan

Turns a marketing goal into a full campaign brief: objectives, audience, messaging, channel strategy, a week-by-week content calendar and success metrics. Official skill from Anthropic's Marketing plugin for Claude.

Copy skill

/performance-report September, all paid channelsPulling spend, conversions and ROAS by channel...Comparing against August and flagging outliers...Report ready - 3 wins, 2 misses, 5 priorities for October

Report

Performance Report

Builds a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized next steps. Works for campaign wrap-ups and weekly, monthly or quarterly summaries. Official skill from Anthropic's Marketing plugin for Claude.

Copy skill

Why did conversions drop 30% last week?Querying impression share and lost IS (budget, rank)...Checking bid strategy and budget constraints...Root cause found - 42% of impression share lost to budget

Audit

Google Ads Account Diagnostics

Diagnoses Google Ads performance problems through the Google Ads API: lost conversions, weak lead flow, and impression share lost to ad rank, bids or budget. Built for sudden performance drops. Official skill from Google's Agent Skills repository.

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All skills · 17

AuditGemini

Google Ads Account Diagnostics

Copy

AuditClaude

SEO Audit

Runs a full SEO audit: keyword research, on-page analysis, content gaps, technical checks and competitor comparison, ending in a plan split into quick wins and longer-term work. Official skill from Anthropic's Marketing plugin for Claude.

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Wrote one? Publish it →

Install a skill

Copy the skill, drop it into your assistant, and it runs on the MCPs you have already connected.

Claude

Copy the skillHit Copy skill on any card. You get the SKILL.md contents on your clipboard.
Open Settings → CapabilitiesIn Claude Desktop, go to Settings, then Capabilities, then Skills.
Create a skill and pasteName it, paste the contents, save. It appears in every new conversation.

THEN ASK"Run the wasted spend audit on Acme UK."

ChatGPT

Copy the skillSame Copy skill button. The playbook travels as plain text.
Create a ProjectProjects keep the playbook and your linked MCPs together across chats.
Paste into instructionsDrop it into the project instructions, or attach the file. Then just ask.

THEN ASK"Run the wasted spend audit on Acme UK."

What is a skill? A set of instructions your AI follows to do a job the way a senior buyer would. Install it once; it runs on the channels you've connected.

A skill needs the matching MCP connected to do anything. Add your MCPs first →

Install the playbooks. Level up your campaigns.

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